3 Lessons On How To Become A Viral Brand In 4 Short Years
Billie Eilish is an 18-year old pop star who’s grown a 52.9 million fan base within 4 short years.
I think Billie’s the perfect case study of what to do when creating a new brand, especially if you’re launching your small business in current times.
Do you need to quit your job and go all-in to build a viable business?
A decision many of us have had to make when starting a new business is whether to go all-in and invest a full-time effort into building it.
I’ve gone back and forth on this over the years. I initially thought that it was completely necessary to quit your job and…
Struggling to gain traction with your customers? Read this.
When it comes to branding, I live for the swoon.
With dwindling attention spans and too many brands doing the same thing, you need the swagger of swoon in order for your marketing to activate shoppers.
With an abundance of choice, shoppers don’t need to resort to options that broadly…
Why ‘find a co-founder’, ‘you need investors to go big’, ‘tell everyone you know about your business’ is some of the worst advice to receive as an entrepreneur.
There’s no bigger receiver of unsolicited advice than a new entrepreneur. For some reason, when you tell someone that you’re starting a…
Here’s how to price for present and future without changing your prices all the time.
Pricing is a living being to me. It is an important organ of my business that acts as a pulse and sherpa of its future. …
Bezos went to space and all we could talk about was his lack of business ethics. How do you become a brand with a believable ethical backbone?
In the thick of Bezos in space and thanking his overworked employees for making it possible, I’ve been thinking a lot about the ethical backbone of these businesses we build.
We can all see through it when a business is performative about their ethics — they proudly promote their giveback…
Optimized connecting for those with no time, patience, or attention to waste.
It’s hard enough to make new friends as an adult. It’s even harder to network and not feel grumpy about it — networking can feel like investing a whole lotta time for a whole lotta nothing, or that it’s hard to make promising relationships stick.
As a self-proclaimed grumpy businessperson…
Why it makes sense for you and your customers to stop being polite.
Do you ever feel like politeness betrays you and your business?
There are old school business expectations that are outdated, or simply don’t feel right to follow as business owners with limited time, energy, and patience.
“The customer is always right” and not saying no to avoid tension are a…
Why your customer wants your rookie marketing.
You have a lot to prove when you’re a rookie brand.
The feelings are very similar to walking into a new high school as the new kid in town — you’re either seen as fresh meat, a threat, or the new face everyone is going to crush on. People want…
The marketing and sales myths you’re following and should drop.
TWhen I work with entrepreneurs on their sales, I spend a lot of time undoing some of the sales myths they’ve adopted as truths (that are leading them astray).
These myths are pieced together by advice from very notable and successful marketing gurus. …
Sophia Sunwoo
I create moneymaking brands with womxn entrepreneurs who refuse to settle for mediocre. www.ascent-strategy.com
