Published in Big Hairy Goals·PinnedWhy Every Startup Should Brand Like Billie Eilish3 Lessons On How To Become A Viral Brand In 4 Short Years — Billie Eilish is an 18-year old pop star who’s grown a 52.9 million fan base within 4 short years. I think Billie’s the perfect case study of what to do when creating a new brand, especially if you’re launching your small business in current times. Between 2017 and 2018, Billie…Startup4 min readStartup4 min read
Oct 25, 2022A Shocking Statistic That’ll Change How You Run Your BusinessAn Important Statistic To Guide You Every Week — Only 3% of your market at any given time is on the market to buy. That means if you have 1,000 subscribers on your email list, only 30 are on the market the buy your category of product or service. Even fewer than that, about 5–10 of the people in…Startup Lessons2 min readStartup Lessons2 min read
Oct 18, 2022Do’s And Don’ts To Maximize Black Friday SalesEnd the year strong with these holiday sales strategies — Holiday shopping, Black Friday, Cyber Monday — all the big shopping events are coming up as we roll into the end of the year. This is the time of year when most businesses make bank, and shoot to end strong. The opportunities are abundant, but the ante is also much…Sales4 min readSales4 min read
Oct 11, 2022When To Quit Social Media For Your BusinessSigns you need to say goodbye and shut it down. — The social media channels of businesses are either a salesmaking machine, or they’re a complete drag to run. The draggers eat up time and effort (and sometimes money) without any leads or sales to show for it. Your social media channels are a drag on your business if: You post…Startup3 min readStartup3 min read
Oct 5, 2022How To Create A Name That Captures Your MagicStruggling to name your brand? Follow these 3 important rules to create a name that stands out. — I went into The Sock Parlour the other day and left the store shocked that I just had my biggest shopping spree of the year there. I wasn’t on the market for socks, so I ignored the store when I saw its name. …Entrepreneurship3 min readEntrepreneurship3 min read
Sep 27, 2022The Best Wealth Creation Tip For ANY EntrepreneurDo you have this essential asset baked into your business? — We all know that building a business isn’t easy, but the harshness of the climb becomes sobering when we realize that we have to build two businesses in order to make one work. …Entrepreneurship3 min readEntrepreneurship3 min read
Sep 21, 2022Different Ways To “Exit” Your BusinessSelling your business isn’t the only successful way of “exiting” your business. — Have you ever daydreamed about what you’d do if someone bought your business tomorrow? I’m sure some of us here get googly-eyed for the startup exit with the big payout. Someone buys your “house” (so to speak) and you walk away with a nice check. …Entrepreneurship3 min readEntrepreneurship3 min read
Sep 12, 2022What You Know About Time Management Is WrongHow I fixed my strained relationship with time management. — During the summer, I focused on how I could tackle my strained relationship with time management. From the outside, it looks like I am a pretty good project manager and hit deadlines. But under the hood, you’ll see that I cram and stress myself out to get to the finish…Entrepreneurship4 min readEntrepreneurship4 min read
Aug 17, 20223 (Common) Mistakes That Stomp Your Startup’s GrowthIt’s a given that everything about building a startup is a risk. So when you’re in the thick of running your startup, your relationship with risk becomes about managing it to stay out of the red zone that’ll sink your business (not avoiding it altogether). With this lens, I want…Startup3 min readStartup3 min read
Aug 10, 2022Is Your Brand Boring AF? Here’s How To TellDo you ever worry that your brand may be boring AF? It’s hard to objectively say that your brand isn’t boring. As the creator of your business, you’re not able to see past your own founder bias. …Startup3 min readStartup3 min read
