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Sophia Sunwoo
Sophia Sunwoo

1.5K Followers

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Published in Big Hairy Goals

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Why Every Startup Should Brand Like Billie Eilish

3 Lessons On How To Become A Viral Brand In 4 Short Years — Billie Eilish is an 18-year old pop star who’s grown a 52.9 million fan base within 4 short years. I think Billie’s the perfect case study of what to do when creating a new brand, especially if you’re launching your small business in current times. Between 2017 and 2018, Billie…

Startup

4 min read

Why Every Startup Should Brand Like Billie Eilish
Why Every Startup Should Brand Like Billie Eilish
Startup

4 min read


Oct 25, 2022

A Shocking Statistic That’ll Change How You Run Your Business

An Important Statistic To Guide You Every Week — Only 3% of your market at any given time is on the market to buy. That means if you have 1,000 subscribers on your email list, only 30 are on the market the buy your category of product or service. Even fewer than that, about 5–10 of the people in…

Startup Lessons

2 min read

A Shocking Statistic That’ll Change How You Run Your Business
A Shocking Statistic That’ll Change How You Run Your Business
Startup Lessons

2 min read


Oct 18, 2022

Do’s And Don’ts To Maximize Black Friday Sales

End the year strong with these holiday sales strategies — Holiday shopping, Black Friday, Cyber Monday — all the big shopping events are coming up as we roll into the end of the year. This is the time of year when most businesses make bank, and shoot to end strong. The opportunities are abundant, but the ante is also much…

Sales

4 min read

Do’s And Don’ts To Maximize Black Friday Sales
Do’s And Don’ts To Maximize Black Friday Sales
Sales

4 min read


Oct 11, 2022

When To Quit Social Media For Your Business

Signs you need to say goodbye and shut it down. — The social media channels of businesses are either a salesmaking machine, or they’re a complete drag to run. The draggers eat up time and effort (and sometimes money) without any leads or sales to show for it. Your social media channels are a drag on your business if: You post…

Startup

3 min read

When To Quit Social Media For Your Business
When To Quit Social Media For Your Business
Startup

3 min read


Oct 5, 2022

How To Create A Name That Captures Your Magic

Struggling to name your brand? Follow these 3 important rules to create a name that stands out. — I went into The Sock Parlour the other day and left the store shocked that I just had my biggest shopping spree of the year there. I wasn’t on the market for socks, so I ignored the store when I saw its name. …

Entrepreneurship

3 min read

How To Create A Name That Captures Your Magic
How To Create A Name That Captures Your Magic
Entrepreneurship

3 min read


Sep 27, 2022

The Best Wealth Creation Tip For ANY Entrepreneur

Do you have this essential asset baked into your business? — We all know that building a business isn’t easy, but the harshness of the climb becomes sobering when we realize that we have to build two businesses in order to make one work. …

Entrepreneurship

3 min read

The Best Wealth Creation Tip For ANY Entrepreneur
The Best Wealth Creation Tip For ANY Entrepreneur
Entrepreneurship

3 min read


Sep 21, 2022

Different Ways To “Exit” Your Business

Selling your business isn’t the only successful way of “exiting” your business. — Have you ever daydreamed about what you’d do if someone bought your business tomorrow?​ I’m sure some of us here get googly-eyed for the startup exit with the big payout. Someone buys your “house” (so to speak) and you walk away with a nice check. …

Entrepreneurship

3 min read

Different Ways To “Exit” Your Business
Different Ways To “Exit” Your Business
Entrepreneurship

3 min read


Sep 12, 2022

What You Know About Time Management Is Wrong

How I fixed my strained relationship with time management. — During the summer, I focused on how I could tackle my strained relationship with time management.​ From the outside, it looks like I am a pretty good project manager and hit deadlines. But under the hood, you’ll see that I cram and stress myself out to get to the finish…

Entrepreneurship

4 min read

What You Know About Time Management Is Wrong
What You Know About Time Management Is Wrong
Entrepreneurship

4 min read


Aug 17, 2022

3 (Common) Mistakes That Stomp Your Startup’s Growth

It’s a given that everything about building a startup is a risk. So when you’re in the thick of running your startup, your relationship with risk becomes about managing it to stay out of the red zone that’ll sink your business (not avoiding it altogether).​ With this lens, I want…

Startup

3 min read

3 (Common) Mistakes That Stomp Your Startup’s Growth
3 (Common) Mistakes That Stomp Your Startup’s Growth
Startup

3 min read


Aug 10, 2022

Is Your Brand Boring AF? Here’s How To Tell

Do you ever worry that your brand may be boring AF? It’s hard to objectively say that your brand isn’t boring. As the creator of your business, you’re not able to see past your own founder bias. …

Startup

3 min read

Is Your Brand Boring AF? Here’s How To Tell
Is Your Brand Boring AF? Here’s How To Tell
Startup

3 min read

Sophia Sunwoo

Sophia Sunwoo

1.5K Followers

I create moneymaking brands with womxn entrepreneurs who refuse to settle for mediocre. www.ascent-strategy.com

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