Published in Big Hairy Goals·PinnedWhy Every Startup Should Brand Like Billie Eilish3 Lessons On How To Become A Viral Brand In 4 Short Years — Billie Eilish is an 18-year old pop star who’s grown a 52.9 million fan base within 4 short years. I think Billie’s the perfect case study of what to do when creating a new brand, especially if you’re launching your small business in current times. Between 2017 and 2018, Billie…Startup4 min read
6 days agoSide-Hustling For The Tired, Old, and AnnoyedHow to sustainably side-hustle without the energy of a 20-year old — I deeply admire those who have a good side hustle going for them. I know several people who are living the side hustle life and are very good at balancing their daytime work with their nighttime hustle. I struggle with it. It’s such a delicate balancing act. I once was…Startup3 min read
May 5Absurd Advice Entrepreneurs Receive (And What You Should Do Instead)Taking advice from the myriad of online experts on how to build a business can be helpful until you start to get into the weeds of generating revenue. Then the advice gets really unreliable. Learning how an entrepreneur hit 7-figures in business is not helpful if you’re still operating under…Entrepreneurship3 min read
Apr 28Marketing Not Making You Money? Do This To Change It.The only 3 marketing actions you need to take if you want to cut through the BS and make some sales. — Marketing doesn’t always equate to sales, which makes it incredibly confusing if you’re an entrepreneur trying to understand where best to hedge your bets. I’ve made the very expensive mistake of posting content on social media for years, without seeing any true ROI from it. I’ve been guilty of sending…Marketing3 min read
Apr 13Content prompts for when you run out of ideasContent creation can feel like an overwhelming bottleneck if you have trouble sourcing new ideas. It can back up your whole marketing game if your ideas well is dry, and leave you out of touch with your audience. This is no bueno if you have a business to run —…Marketing2 min read
Apr 4Making too many sales isn’t always a good signIs pricing a presence in your life that’s constantly hovering in your mind and eating up your attention? Is it a thought you frequently come back to because it taps at your biggest insecurities? What if I’m priced too high and I’m turning away people without knowing it? What if I’m…Sales3 min read
Mar 28Three Productivity Improvements That Changed My YearJanuary is an experimental month for many of us as we explore what works and doesn’t in helping improve our lives in the new year. A pet peeve of mine is when I waste hours of the day on nothing that felt meaningful to me. …Habits3 min read
Jan 18This Is What Selling To The Wrong Customers Looks LikeDon’t love the customers you sell to? Here’s why. — Just because a certain group of customers buy from you, it doesn’t necessarily mean that they’re the ones you should be selling to. Similar to any human relationship, the relationships your business creates with its customers hold a lot of nuance. For example — you can consider someone a friend…Entrepreneur3 min read
Jan 12Why The Difficulty Of Starting Up Is A GiftDoes building your business right now feel hard? Good. — Is your product the smarter Apple Watch or the tastier La Croix? Is your consulting package everything that your customers defined as their dream offering? Your product or service is great, if not better than what’s currently on the market. So what gives? …Startup3 min read
Jan 4How To Exit Idea Paralysis And Launch QuicklyHow to get out of the crippling grip of perfectionism. — Ideas are inspiring and galvanizing, but can equally be overwhelming and burdensome. If you’re not on top of it, ideas can easily land you in a personal limbo where you never bring that startup or new product to life due to the crippling grip of perfectionism. Maybe you have a…Startup3 min read
