When To Quit Social Media For Your Business

Signs you need to say goodbye and shut it down.

  1. You post consistently, but don’t get any love back (no comments, no DMs, nada from your target audience).
  2. There are no sales that come from it.
  3. None of your customers point to your social media as a reason why they bought from you.
  1. Control the flow of your traffic. Instead of having your customers guess whether you’re on TikTok or not, prominently showcase where your brand is hanging out and lead them to where you are. Even if it means leading them to a platform or a place on your website that’s a bit untraditional. Make it clear on your website where your customers can get the most recent and up-to-date happenings about your brand.
  2. Stake your flag where you’re strongest, and blow it out of the water. You may be completely clueless about content creation for Instagram, but a complete genius when it comes to email, or you may prefer cultivating your audience in a Whatsapp group chat. Whatever your platform of choice is, dig in your heels and go all-in on making it the best it can be. Show up consistently, do it well, and the audience will come. If your brand’s presence and engagement are strongest in this chosen arena, it won’t matter where it is if it’s popping and people are loving it, the crowd will follow.
  3. Clean up your social. If neither #1 or #2 resonate with you, and you are keen to still make social media work for you, get serious about sweeping up the mess in your social channels. Look for help around conversion-focused audience-building on social media and focus in on creating a sales plan around your social media efforts (my online course Sales Mastery is a great resource on monetizing your social efforts).

--

--

I create moneymaking brands with womxn entrepreneurs who refuse to settle for mediocre. www.ascent-strategy.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Sophia Sunwoo

I create moneymaking brands with womxn entrepreneurs who refuse to settle for mediocre. www.ascent-strategy.com