Why You Keep Missing Your Sales Goals
Sales for many of you is the one thing you can’t seem to master and mold. You’re not in a place of controlling your flow of revenue to bend to your will. When you see a low cash flow month coming up, you don’t know what to do in order to increase sales in a meaningful way.
Rather than pushing play on a strategy, you’re reactive to your circumstance.
Rather than feeling like a scientist who knows which concoction leads to success, you feel like you’re playing Wheel Of Fortune and hoping that you win big money.
When you haven’t mastered your sales, every attempt may feel like a spin of the wheel. You get a good spin now and then, but you spin to lose the majority of the time.
Hopping off this train requires you to first be aware of why you haven’t been able to master your sales in the first place — understanding the culprits. If you’re tired of spinning the wheel, here are 3 reasons why you haven’t been able to master your sales (and what to do about it).
You Don’t Know The Formula
Can you finish this equation for your business?
A + B + C + D = $X SALES, every month
Do you have a predictable, reliable solid equation in your head that you can apply to your business every month to bring in sales?
It’s likely that your current equation gets x’ed out, penciled in, or erased and completely revamped all the time. You may not even have an equation at all.
A business that doesn’t know its sales equation is prone to inconsistency and flightiness and will find it hard to wrangle any normalcy when it comes to revenue.
In order to stabilize your revenue and make it predictable, you need to commit to experimenting with and nailing down a sales formula you can execute on a monthly basis. This means finding the guidance and structure to experiment with various lead generation, lead cultivation, and sales closing strategies and channels and then fine-tuning it until it produces tangible results.
Monthly, predictable revenue = a fruitful year of making a lot of sales.
You Don’t Know How Much It Costs To Master It
When you don’t have a sales formula to root your business around, it’s likely because you’re not aware of where and how to begin solving the issue.
To solve your sales issues and to establish a sales formula, you have to understand the costs and inputs required to master it.
If you’re in this space, I strongly recommend that you start this exploration by educating yourself on the specifics of sales inputs — how they work, their costs, what works best for your business type, and which efforts will lead to the best conversions and results.
For example, if you’re in exploration of how social media works for your sales formula, you want to develop a strong understanding of the time and financial resources you need to fully leverage social media for your business’ benefit. If you don’t have this education — seek courses, coaches, and have conversations with the implementers like social media managers to gain your footing.
Once you gather this information and provide more dimension to the inputs required to solve your problem, movement will feel more feasible, and less scary for you to tackle.
Your Eyes Are Too Big For Your Stomach
A common reason why many entrepreneurs aren’t able to master their sales is because they mess around with using big league plays for minor league problems.
You may be using Facebook ads to bring leads to your business, but the value of your content marketing may be so low that you haven’t gotten the foundational components nailed down for the ads to highly convert.
You may be aggressive about podcast marketing, but lack brand messaging for your efforts to be fruitful.
When you make sales plays with ambitions that are misaligned with where your business is currently living, you will always miss the mark in catapulting the business to a meaningful revenue jump.
Clearly step into the reality that you probably won’t make 6-figures this year if you haven’t hit $1K in revenue yet, or that a million dollar trajectory probably won’t be feasible within the next 2 years if you’re not willing to invest exponential time and money to support that exponential growth.
Cinderella and overnight success stories are the exception, not the rule.
Lofty expectations only breed disappointment and resentment — stressors you don’t need to add to your plate.
Bring your goals down to a more realistic playground so that you can actually create working formulas to reach your goals, and not feel defeated by your inability to never hit your “dream” numbers.
Want to turn your startup chase into a victory lap? My Friday morning emails will help you get over your Crux.