Grow Your Business Even When The Algorithm Keeps Changing

Does your business take a hit whenever there’s an algorithm change on your marketing platforms? Here’s how to get around this.

Prateek Katyal

Have a “thing” you’re known for

You will stand out in someone’s memory stronger as that business that sells pastel-only handbags than a brand that sells handbags for stylish millennials.

Create friendships

Algorithms can’t pack dirt on friendships.

Don’t be vulnerable to algorithm changes

The above tips are helpful, but I share them with the caveat that you shouldn’t build your marketing strategy to be vulnerable to algorithm changes.

I create moneymaking brands with womxn entrepreneurs who refuse to settle for mediocre.

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