Don’t Be A One-Trick Startup Pony

If your business is built this way, you may be a one-trick startup pony.

Photo by G Meyer

When I’m approached by startups that have a business model that I identify as a “one-trick startup pony”, I go on a crusade to try to course correct their business.

One-trick startup ponies are businesses that have a “value proposition” they will be beat on due to the superficial nature of its…