3 Lessons On How To Become A Viral Brand In 4 Short Years

Lars Crommelinck

Billie Eilish is an 18-year old pop star who’s grown a 52.9 million fan base within 4 short years.

I think Billie’s the perfect case study of what to do when creating a new brand, especially if you’re launching your small business in current times.

Between 2017 and 2018, Billie Eilish’s Instagram audience grew from 257K to 6.3 million. At the time of this piece, she’s now at 52.9 million followers.

In my opinion, her insane audience growth is a result of branding that you’re either mesmerized by or absolutely loathe. She’s polarizing, and it works.

Below are three ways…

Why the “be authentic” brand strategy may not be working for your business.

If you’ve been exposed to your fair share of business advice online, I’m sure that the marketing advice you’re tired of hearing and may be genuinely perplexed by is to be authentic or just be yourself.

When did building a profitable business equate to showing up on Instagram or Twitter to talk about your opinions? Also, how much authentic sharing is too much? Will people think you’re out of line or are being unprofessional if you really act like your authentic self behind closed doors? Will you come off as an oversharer if you open the authenticity box?

In a…

Delays and challenges experienced by founders of color and its impact on their startups.

`Photo by Castner Photography

Building a business is a monumental journey that has been written about in plenty of popular business books, but often from one perspective — the white male. If you Google what the most popular business books are right now, the following people will show up: James Clear, Tim Ferriss, Ben Horowitz, Dale Carnegie, Simon Sinek, Phil Knight — all white and male authors.

As a BIPOC individual, it has been my experience that the playbooks and success stories of white businessmen are to be read with a heavy caveat of privilege, privilege that I will not be able to access…

Why Instagram is today’s best sales floor.

Lalo Hernandez

There are 7-figure businesses right now that don’t have a website and sell their products or services only through Instagram.

The reason for this is because Instagram is a high-ROI digital sales floor embedded with community, trust, and enticing sales tools to aid businesses. Instagram is in my opinion, today’s version of the QVC channel.

Although I don’t recommend setting up a permanent storefront on Instagram as a long-term plan without putting up real estate anywhere else (like a website or an email list), I do see Instagram as a key sales driver for a lot of modern businesses.


Not all business coaches know what they’re doing — here are the telltale signs.

Karl Magnuson

If you’ve worked with business coaches before, whether through 1-on-1 sessions, group coaching, or a course, you may have had healthy exposure to coaches that made you feel worse rather than wonderful about the state of your business. Or, you may have received business advice that was unhelpful, maybe even detrimental to the progress of your business.

Real talk: there are business coaches out there that don’t know what they’re doing and take a lot of innocent businesses down with them through their lack of experience.

When business owners seek help, they defer to the experts to guide them. The…

3 important design thinking teachings that’ll give you a competitive edge.

Bonneval Sebastien

When I reflect on what has given me my edge over the years as an entrepreneur and as an advisor to startups, I always come back to the tools I’ve pulled from the design thinking methodology. It has largely informed my unique concoction of my special sauce, aka my competitive edge.

Design thinking has been an important asset to me and has informed the build of each business I’ve built over the course of 14 years. …

3 guiding questions to turn your brand into one that provokes customer action.

Photo by Brad Neathery on Unsplash

If you’re a newer business, it’s likely that auditing your brand hasn’t been high on your priority list. Slapping a logo on your brand and having enough content to fill up your weekly channel drop may feel like it’s enough to have a working, effective brand. You may feel like things are in a good place because you’re putting content out there and saying something.

Having something to say without strong ROI or strategic intent behind it is in my opinion, a solid waste of time. …

When is showing yourself too much for your business?

Gabrielle Henderson

Every business owner comes across the crossroads of identity early in the process of building out their business. There is a lingering question of how much to reveal, how much to integrate the founder’s story into a business, and when it’s all too much.

This is an important question to ponder if you care about optimizing your online storefronts so that you don’t leave money at the table or lose sales. Omitting or neglecting your personal story from your brand’s narrative is the biggest sales mistake you can make, in my humble opinion.

Ignoring the importance of a founder’s/founding team…

A simple three-step framework to get you from loathing to joy

Melanie Wasser

There are a set of tasks all of us absolutely loathe doing for our business.

Social media marketing, financials, and sales calls are usually the top ones, but you can insert any feared to-do list item in your head into this exercise and it’ll work for this framework I’m about to show you.

I am at a point in my business right now where I don’t do any work I dislike. It’s not because I got them off my plate. It’s because I’ve used a framework to help me shift the perspective I hold around those tasks.

I discovered this…

Wisdom found among the entrepreneurs we admire, and the traits we can adopt to become them.

Chester Wade

Have you ever met an entrepreneur you really look up to? Where everything they say lights you up and resonates with you on a deep level? This is someone who drops knowledge that has a transformational impact on you or brings immense clarity to whatever challenge you have at the moment.

I call this person an Entrepreneur Jedi. Maybe a splash of Yoda in there too.

An Entrepreneur Jedi is someone who is all wisdom, no bullsh*t. They’re the epitome of elevated consciousness, success, and you’re always on the edge of your seat when they have something to say. …

Sophia Sunwoo

I create moneymaking brands with womxn entrepreneurs who refuse to settle for mediocre. www.ascent-strategy.com

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