Why talking about your product 24/7 isn’t the best marketing strategy.

There’s a park near my house that my dog voraciously pulls me towards every day. He is charging with all his strength to go see Chris (named changed for privacy), a boxing instructor who teaches classes in the park and feeds him bougie dog treats.

Chris loves dogs so much…

Three ways that you’re showing up as a terrible boss to yourself.

I’ve had a couple of moments of burnout this year. I didn’t overwork or overextend myself, I was just exhausted between mentally juggling running a business, navigating a global pandemic, and so much more.

These past 19 months have been a marathon, ripe for burnout for absolutely everyone. I just…

Here are the signs that your home page isn’t selling your product or service.

There are two types of website homepages: ones that act as a business card, and ones that sell.

Business card homepages describe the who, what, and how of a brand.

Sales-focused home pages highlight the us and you between a brand and their customers. …

Craft a personal pitch that seals you into someone’s memory.

The first sentence we use to describe ourselves can either seal us into someone’s memory or sink us.

One can sniff confidence, thoughtfulness, and kinship through the way someone presents themselves. As business owners, this first sentence is an opportunity if we position ourselves correctly.

That’s why I don’t leave…

My business signed on 250 major retailers, celebrity clientele, and ultimately sold the business after asking ourselves this one question.

Brands who don’t care how cool they are, are the coolest. Dogs that don’t know how cute they are make them even cuter. Entrepreneurs who build a mindblowing product but are humble about it are hard to dislike.

We love seeing someone exude something without having to say it. They…

When done right, bragging can actually help the people around you.

I struggled with my inability to brag for years. It felt gauche, pretentious, and unnecessary. I squirmed whenever I said something a little brag-y and would think about it for days after the fact. I frequently had bragging hangovers.

Bragging is an art form that’s easy to screw up, so…

Do you need to quit your job and go all-in to build a viable business?

A decision many of us have had to make when starting a new business is whether to go all-in and invest a full-time effort into building it.

I’ve gone back and forth on this over the years. I initially thought that it was completely necessary to quit your job and…

Struggling to gain traction with your customers? Read this.

When it comes to branding, I live for the swoon.

With dwindling attention spans and too many brands doing the same thing, you need the swagger of swoon in order for your marketing to activate shoppers.

With an abundance of choice, shoppers don’t need to resort to options that broadly

Sophia Sunwoo

I create moneymaking brands with womxn entrepreneurs who refuse to settle for mediocre. www.ascent-strategy.com

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