Don’t love the customers you sell to? Here’s why.

Just because a certain group of customers buy from you, it doesn’t necessarily mean that they’re the ones you should be selling to. Similar to any human relationship, the relationships your business creates with its customers hold a lot of nuance.​

For example — you can consider someone a friend…

Does building your business right now feel hard? Good.

Is your product the smarter Apple Watch or the tastier La Croix? Is your consulting package everything that your customers defined as their dream offering?

Your product or service is great, if not better than what’s currently on the market. So what gives? …

How to get out of the crippling grip of perfectionism.

Ideas are inspiring and galvanizing, but can equally be overwhelming and burdensome.

If you’re not on top of it, ideas can easily land you in a personal limbo where you never bring that startup or new product to life due to the crippling grip of perfectionism.

Maybe you have a…

Why talking about your product 24/7 isn’t the best marketing strategy.

There’s a park near my house that my dog voraciously pulls me towards every day. He is charging with all his strength to go see Chris (named changed for privacy), a boxing instructor who teaches classes in the park and feeds him bougie dog treats.

Chris loves dogs so much…

Three ways that you’re showing up as a terrible boss to yourself.

I’ve had a couple of moments of burnout this year. I didn’t overwork or overextend myself, I was just exhausted between mentally juggling running a business, navigating a global pandemic, and so much more.

These past 19 months have been a marathon, ripe for burnout for absolutely everyone. I just…

Craft a personal pitch that seals you into someone’s memory.

The first sentence we use to describe ourselves can either seal us into someone’s memory or sink us.

One can sniff confidence, thoughtfulness, and kinship through the way someone presents themselves. As business owners, this first sentence is an opportunity if we position ourselves correctly.

That’s why I don’t leave…

My business signed on 250 major retailers, celebrity clientele, and ultimately sold the business after asking ourselves this one question.

Brands who don’t care how cool they are, are the coolest. Dogs that don’t know how cute they are make them even cuter. Entrepreneurs who build a mindblowing product but are humble about it are hard to dislike.

We love seeing someone exude something without having to say it. They…

Sophia Sunwoo

I create moneymaking brands with womxn entrepreneurs who refuse to settle for mediocre.

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