3 (Common) Mistakes That Stomp Your Startup’s Growth

Investing more into what’s not working (aka runway)

You’re doubling down on the wrong ecosystem

You’re not building an asset that you can commit to

  • Improving your sales floor (whether it’s your website, marketing or sales assets).
  • Products and services that are optimizing what’s already working (not a new, unproven product/service).
  • Team members whose long-term help will help your business execute better and faster.
  • Machinery, real estate, and other assets that’ll help you deliver your products/service but can also make you additional income.



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Sophia Sunwoo

Sophia Sunwoo


I create moneymaking brands with womxn entrepreneurs who refuse to settle for mediocre. www.ascent-strategy.com