2 Post-Coronavirus Shifts That Will Change How Startups Do Business
Shoppers and businesses are evolving right now, will your business evolve with them?
We’re all craving a return to normalcy right now, but that return won’t happen.
Once we’re all out of our self-quarantines, businesses and shoppers will emerge a bit more evolved.
Business won’t be the same as usual a few months from now because we’ve collectively been forced to change our everyday behaviors.
There are major shifts currently happening amongst businesses and shoppers — changes that would have otherwise taken years are now happening within a matter of weeks.
Here’s how these shifts will affect your small business and how you can stay ahead of the transition.
Shoppers
Did you recently do any of these for the first time — Shop for groceries online? Work from home? Watch an IG Live concert from your favorite artist? Fill your whole social calendar with video calls with friends? Watch Netflix with friends via Netflix Party?
A lot of consumers are realizing that buying and doing things online isn’t as bad as they thought.
Shoppers are flexing their trust muscle with buying and doing things online. As we speak, they’re building internal systems to guide these actions so that they can do it again in the future.
As a result, a large segment of shoppers are going to be shifting their purchasing habits permanently.
This shift is going to result in customers now expecting more online options when shopping and interacting with their favorite brands. They’re going to demand it if a business doesn’t already have the option.
If you thought that we were already living in an online-everything world before, it’s about to get a lot more intense.
Businesses
If you’re a business with an online arm, this shift is going to be great for your business, right?
Well, with all of these businesses being super active online right now, you are going to start seeing content get really good with all this practice.
Businesses are gaining perspective on how they can engage with their audience more creatively online, and equally how well all this online engagement converts for their business.
After our worldwide lockdown, you are going to see a lot of businesses saying this worked so well these past few months so we’re now going to continue our online ______. To enroll in this service, pay here.
Businesses that weren’t up to speed on their content game are now caught up.
With so many businesses now ramping up their content and social engagement game, it’s going to be much more difficult for your business to grab your audience’s attention.
With the content game elevated, your business equally needs to evolve in order to remain competitive.
Your business will no longer skirt by with subpar content marketing, otherwise, your audience will just ignore it.
If you don’t do this already, start observing what your competitors and other content creators are doing right now. Who’s making killer content right now and why? How are they keeping their audience engaged? How are they entertaining them and what seems to be working really well?
Take some notes, emulate those tips and apply them to your brand and see what converts well for your business.
The way we do business is evolving. Will you evolve with it?
Evolve
In this new economy we’re stepping into, it’s important now more than ever to:
- know how to sell your products or services online
- create potent content that converts into sales
- get really good at both of the above in order to remain competitive
So here’s the deal — I know that a lot of you love selling in-person, but can’t seem to carry that same charm online. Or you’re doing all the email marketing and social media engagement things but your content isn’t resonating and making you money.
If this sounds like you, I invite you to take my free 5 day challenge to make more online sales.
